LinkShortener.io, operated by Email Marketing Tools Limited, understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our website, https://www.linkshortener.io (“Our Site”), and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Please read this Privacy and Cookies Policy carefully and ensure that you understand it. If you have any queries about anything in this Policy, please contact LinkShortener to discuss. By using LinkShortener or signing up for an account, you agree to our Privacy and Cookies Policy.
In this Policy, the following terms shall have the following meanings:
|“Account” means||an account required to use the Service offered on Our Site;|
|“Cookie” means||a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14 below, and|
|“Cookie Law” means||the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003.|
Our Site is owned and operated by LinkShortener.io, trading under EMAIL MARKETING TOOLS LIMITED, a company registered in England under company number 13556506.
Registered address: 153 Mortimer Street, Herne Bay, Kent, England, CT6 5HA.
Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified, in particular by reference to an identifier.’
Personal data is any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15 below.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 15 below.
|Data Collected||How We Collect the Data|
|Name||Completed by user during registration|
|Email address||Completed by user during registration|
|Payment Information including card details||Collected by Stripe.com and all T&Cs apply.|
|Campaign analytics||Via direct Mailchimp feed.|
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we will use your personal data, and our lawful bases for doing so:
|What We Do||What Data We Use||Our Lawful Basis|
|Registering you on Our Site.||Name, Campaign Key Number||Contract|
|Providing and managing your Account.||Name, Campaign Key Number, Campaign Analytics||Contract|
|Providing and managing your access to Our Site||Name, Campaign Key Number||Contract|
|Personalising and tailoring your experience on Our Site||Name, Campaign Key Number, Campaign Analytics||Contract|
|Supplying our services to you.||Name, Campaign Key Number, Campaign Analytics||Contract|
|Managing payments for our services.||Name, Payment Details||Contract|
We will only use your personal data for the purpose(s) for which it was originally collected and will not share your data with any third parties, other than those stated within this policy, or as given at the time of collection of the data, unless required to do so by law.
If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis that allows us to do so.
In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
Please read section 13 titled “Rights for citizens of the USA, Canada, or Australia” for Data Privacy information for accessing this site from outside of the UK/EEA.
Our data retention policies and procedures are designed to help ensure that they comply with legal obligations in relation to the retention and deletion of personal data.
Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
We will retain your personal data as follows:
In some cases, it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the period of retention of Communication data. Notwithstanding the other provisions of this Section, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject or to protect your vital interests or the vital interests of another natural person.
The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including:
We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions:
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request.”
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests), a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within 30 days of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
If you are accessing this site from the USA, Canada, or Australia, you are able to access the same information and exercise the same rights as listed under this policy.
Canada: The Canadian Federal Law Personal Information Protection and Electronic Documents Act (S.C. 2000, c. 5) (the “PIPEDA”) contains similar provisions to those in the GDPR and the Data Protection Act 2018. You have the right to access any personal data held belonging to you and may do so by contacting LinkShortener using the email or postal address in Part 15.
USA: The USA has many differing laws under state and federal law when it comes to protecting your data. To ensure that we are protecting your privacy to the highest possible degree, LinkShortener will apply the Data Protection Act 2018 (UK) and the General Data Protection Regulation (GDPR) to all users of our services. All rights and access to your data are set out in this Policy. If you would like more information regarding your data and rights, please contact us using the details set out in Part 15.
Australia: Although LinkShortener does not come under the scope of Australian data privacy laws, it is important to us to protect all of our users’ rights and ensure that our practices are aligned with that of laws outside of the country in which we are based. LinkShortener has determined that the Privacy Act of Australia is akin to that of the Data Protection Act 2018 (UK) and the General Data Protection Regulation (GDPR), and that any rights you would have under Australian law will be applied when we are handling your data. All rights and access to your data are set out in this Policy. If you would like more information regarding your data and rights, please contact us using the details set out in Part 15.
Certain features of our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary.” These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
The following first-party Cookies may be placed on your computer or device:
|Name of Cookie||Purpose||Strictly Necessary|
|Login||To login to platform||Yes|
Our Site uses analytics services. Website analytics refers to a set of tools used to collect and analyze anonymous usage information, enabling us to better understand how our Site is used. This, in turn, enables us to improve our Site and the products/services offered through it.
The analytics service(s) used by our Site use(s) Cookies to gather the required information. You do not have to allow us to use these Cookies; however, while our use of them does not pose any risk to your privacy or your safe use of our Site, it does enable us to continually improve our Site, making it a better and more useful experience for you.
The analytics service(s) used by our Site use(s) the following Cookies:
|Name of Cookie||Provider||Purpose|
|Google Universal Analytics Cookies (Non-Exempt)||Distinguishes visitors to your site.|
|Google Universal Analytics Cookies (Non-Exempt)||Used to throttle request rate.|
|Google Universal Analytics Cookies (Non-Exempt)||Throttles request rate when Google Analytics is deployed with Google Tag Manager,|
|Google Universal Analytics Cookies (Non-Exempt)||Contains a token that can be used to retrieve a Clilent ID from AMP Client ID service. Other possible values include opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.|
|Google Universal Analytics Cookies (Non-Exempt)||Contains campaign-related information for the user. Google AdWords conversion tags read this cookie if Google Analytics is linked to your AdWord|
You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete Cookies on your computer or device at any time; however, you may lose any information that enables you to access Our Site more quickly and efficiently, including but not limited to login and personalization settings.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and the manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
To contact us about anything related to your personal data and data protection, including making a subject access request, please use the following details (for the attention of Shaun Reynolds): Email address: [email protected]
Postal Address: 153 Mortimer Street, Herne Bay, Kent, England, CT6 5HA.
Thank you for taking the time to review our Privacy and Cookies Policy. If you have any questions or concerns about how we handle your personal data, please do not hesitate to contact us at the provided email address or postal address.
153 Mortimer Street, Herne Bay CT6 5HA