The Top 10 Benefits of Using a
Link Shortener

Digital marketers have been using link shorteners for many years, pretty much ever since digital marketing ever took off as a ‘thing’. They’re great for using in social media posts, blogs, and email marketing campaigns because they look so much better and more professional than a huge string of URL that a makes no sense – and just look messy. Still, the world of digital changes, regularly and fast, and there are always new tools being released to market. Marketers embrace tools that simplify processes and enhance efficiencies because – well, they just make life easier! And the humble link shortener is no exception. 

For all that link shorteners have been around for ages, for those just getting in to the digital game, the purpose of a link shortener might still be a mystery. So, in this article, we look at the top ten benefits of using a link shortener tool, and demonstrate how it can be a game-changer for your online strategy.

  1. Tidy & Savvy!: A long URL just looks messy and unprofessional. Furthermore, a long URL takes up a lot of real-estate both on the screen and in social media posts, where platforms typically have a limit on character length (most do, X formerly known as Twitter is probably the most extreme example of this but others like LinkedIn and Facebook do too). Shortened URLs are – well – shorter! They look clean and professional, enhancing the credibility of both your links and your brand. In short, a short link shows you know what you’re doing!
  2. Sharing: Highlighting to copy and paste a long link is a pain! Shortened links are much more manageable and that means people are more likely to share them. With, you can customise your links, so they’re easier for you and your audience to remember. 
  3. Enhanced User Experience: Short URLs are user-friendly, providing a seamless online experience for your customer. If you’ve customised your shortened link appropriately, it will reinforce your brand and help your audience identify you.
  4. Improved Tracking and Analytics: Link shorteners offer advanced tracking capabilities, offering insights into user behaviour and engagement. This is absolutely crucial to being able to leverage your data to improve your hit rates and conversions! The more you know about your customers, the better able you are to tailor your messages to segments of your audience, especially in email marketing – and that will massively improve your return on investment (ROI).
  5. Branding Opportunities: As we mentioned in earlier points, allows you to customise your shortened links, so you can ensure brand consistency across all of your marketing URLs.
  6. Increased Click-Through Rates: With the rise in phishing attacks, cybersecurity is more top-of-mind for people these days and therefore they’re naturally nervous of URLs within emails. Short and branded URLs have been shown to increase click-through rates partly because they reassure the customer that the URL is safe, because it belongs to your brand. This shows a sensitivity within your brand as well as reinforcing your marketing.
  7. Cost-Effective Marketing: Link shorteners are a cost-effective tool; they allow you to enhance your marketing strategy without breaking the bank.
  8. SEO Benefits: SEO is an important part of maintaining the visibility of your brand and it relies on data gathered from a myriad of online places. Short URLs can aid in SEO efforts, in part because they affirm your credibility that your business is tech-savvy. Quick wins for SEO are a no-brainer because they all contribute to improved online visibility.
  9. Easy Integration: Link shorteners can be easily integrated with various marketing tools and platforms so you can use them no matter where you’re communicating with your audience PLUS – you can keep the marketing consistent to your brand!
  10. Boosted Social Media Presence: Using link shorteners can enhance your social media strategy facilitating the sharing of content and fostering engagement. After all, the easier it is to share content, the more likely your audience is to help disseminate your message. So, keeping things simply for your audience is definitely a win!
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