Digital marketers have been using link shorteners for many years, pretty much ever since digital marketing ever took off as a ‘thing’. They’re great for using in social media posts, blogs, and email marketing campaigns because they look so much better and more professional than a huge string of URL that a makes no sense – and just look messy. Still, the world of digital changes, regularly and fast, and there are always new tools being released to market. Marketers embrace tools that simplify processes and enhance efficiencies because – well, they just make life easier! And the humble link shortener is no exception.
For all that link shorteners have been around for ages, for those just getting in to the digital game, the purpose of a link shortener might still be a mystery. So, in this article, we look at the top ten benefits of using a link shortener tool, and demonstrate how it can be a game-changer for your online strategy.