Frequently asked questions

If you’re looking for answers about Link Shortener, creating QR codes, or setting up a Link in Bio page, you’ve come to the right place. This FAQ section covers the most common questions to help you get the most out of LinkShortener.io. Whether you need help with short link customization, generating QR codes, or optimizing your Link in Bio, our detailed guides and answers will provide all the support you need.

Link Shortener FAQs

What is a link shortener?

A link shortener, aka link shortener, is a tool or service that reduces the length of your long web links and makes them more manageable, more memorable.

Why do I need a link shortener?

Because long links are difficult to remember, and they take up too many characters in your social media posts. Simplified and branded links are easier for your audience to remember and look more inviting than lengthy, unwieldy links.

How do I create a shortened link for my website?

Creating a shortened link is easy with LinkShortener.io. Simply paste your long link into the box as prompted, and it will generate a shorter, more user-friendly link you can copy and paste into your marketing collateral and activities.

Can I create a custom domain?

Yes, you can customise your domain so that your audience can immediately relate it to your business.

Are link short links case sensitive?

YES! So keep it simple!

Can I expire a link?

Yes. When they expire, it will redirect to an alternative place. Doing this is an excellent way of controlling access to particular files, information, and document downloads.

Why do I need to create a short link for an email address or telephone number?

In most tools especially for email marketing platforms, you can't track these types as they don't have a HTTPS address.

But will LinkShortener.io we have dedicated link shortening tools to shorten email address and phone numbers, allowing you for the first time to track these link types in your email platforms click reports.

What is a fallback domain?

It is a domain that is used to ensure an email is successfully routed even if the custom domain is no longer active.

What is the benefit of shortening an email address or telephone number in SMS marketing?

An SMS is limited to 160 characters. By using a shortened link, you can get more information into one SMS which keeps costs down for you.

What are the SEO benefits of using shortened links?

Shortened links are better for SEO because search engines like it when the user experience is enhanced. Because a shortened link is simpler, easier to use and easier to remember, you reap the SEO reward!

How can I incorporate shortened links into my social media marketing strategy?

Shortened links are great for social media marketing as platforms have a character limit. They work particularly well for for highly restricted platforms such as X (formerly known as Twitter). So, you can spend more of your character limit on information and less on the link. Simply paste your shortened link into the platform and track the clicks!

Can I use shortened links in email marketing campaigns?

Yes and you should! They look tidier, more professional, and take up fewer characters. They’re also trackable, so you can measure how interested people are in what’s behind the link – then you know if you need to offer more like it.

QR Code Generator FAQs

Can I track QR code clicks?

Yes, we have built-in trackers to record all scans of your QR codes. Scans this week and the percentage change, all clicks, clicks graph by day, week, month and year, most popular times they are scanned by day and hour and lastly scans by location via our live map.

What is a QR code?

QR code stands for Quick Response code. Technically, it’s a two-dimensional barcode and it can be read by a smartphone camera. The dots and squares contain a lot of information and when scanned with a camera, this is translated into information us humans can read. They can link to web pages, apps for us to download, can be used to send an SMS and so much more. They’re a great marketing tool to encourage your audience to find out more about a specific topic or product.

What is the primary purpose of a QR code?

To make it easy for people to access information using their smartphones.

How do I scan a QR code with my smartphone?

Simply open your camera app, align the QR code within the shown field of view and tap on the link preview.

How can businesses use QR codes for marketing purposes?

In LOTS of ways, including directing people to a web page, call, text, or email, find your business on a map, download an app, find your social media accounts, or link to your shop.

Can QR codes improve offline-to-online customer engagement?

Yes because you can use a QR code for information for your audience to direct them to your online platforms, such as social media and your website.

How can QR codes benefit brick-and-mortar businesses?

A QR code could contain a link to a map of where your business is, as well as providing offers and incentives to draw people to your shop. They can also contain phone numbers and email addresses making it easier for your audience to connect with you.

Can QR codes support transactions?

Yes! In fact, many restaurants are starting to use them already but they can also be use in other leisure and hospitality situations as well as in retail.

Can I add my own logo to QR codes?

Yes. You can upload your logo, choose colours, and add call-to-action text like “Scan to Order” or “View Menu.” Every QR code can be styled to match your brand, and you’ll still see scan data in your analytics.

Link In Bio FAQs

What is a Link in Bio page?

 A Link in Bio page lets you share multiple links from one simple URL. It’s a small landing page where you can include buttons for your website, shop, social media, or promotions — all from your Instagram, TikTok, or LinkedIn bio.

How do I create a Link in Bio page on LinkShortener.io?

You can build one directly from your dashboard. Choose a template, add your logo, background, and colours, then drag in links or call-to-action buttons. You can preview your page live before publishing it.

Can I use my own domain for my Link in Bio page?

Yes. You can connect your own branded domain instead of using a generic one. It helps your page look professional, builds trust, and keeps your brand consistent across channels.

Can I track clicks and performance on my Link in Bio page?

Absolutely. Every button and link is tracked automatically. You’ll see which links people click most, what devices they’re using, and how traffic changes over time — all inside your LinkShortener.io analytics.

Can I sell products through my Link in Bio page?

Yes. With the Product-in-Bio layout, you can add direct links to products, shop pages, or checkout buttons. It’s perfect for creators, small businesses, or anyone promoting multiple offers at once.

General FAQs

Does LinkShortener.io offer yearly plans and discount for that?

Yes we do and for all our pricing plans. See our pricing section for details.

Can I report abuse against a link created by a user of LinkShortener.io?

Yes you can. Use the Report Abuse form. We will investigate your report and take appropriate action against any we find are being used for phishing, abuse, or malicious.

How can I track the performance of my shortened links?

Through the reporting and analytics function of your email marketing platform.

What is LinkShortener.io used for?

LinkShortener.io helps you shorten long URLs, create branded QR codes, and build link-in-bio pages — all from one dashboard. You can track clicks, add UTM tags, and manage everything in one place without using separate tools.

Can my team use LinkShortener.io together?

Yes. You can invite team members, manage permissions, and share projects easily. It’s ideal for agencies or businesses running multiple campaigns under one account.

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