When it comes to marketing tools, there are a few link shortener things to know that make a real difference in business results. Most people think of short links as simple URL tidiers, but managers and team leaders often wish their teams understood just how powerful they can be.
Here are 15 things about link shorteners your boss would want you to know — and why they matter for better marketing and reporting.
Analytics from short links help managers see what’s working at a glance.
Creating easy to read reporting to boss is vital to communicate the success of an campaign post click. How many clicks were there? Do people click mobile or desktop more? What country are the clicks coming from?
All these types of reporting details mean a lot to marketeers that need to report back to their bosses.
Tracking location, device, and time of clicks gives managers insights into customer habits.
Dynamic short links let you change the destination even after publishing.
Cleaner links are easier to share, remember, and include in presentations.
Branded short links reassure customers and protect brand reputation.
Creating a short links for your customers to see in their comms, is super important as it builds the trust right from the outset. Seeing a brand's name in the short links connects the two together for the customer. Whether it's from an SMS or WhatsApp marketing campaign asking you to click a link to "read more" or "shop now", a custom branded link reassures them that are going to same brands website that they know, love and TRUST!
Adding QR codes to flyers, posters, or packaging links the physical to digital.
Short links with custom slug names always look better and perform better on social platforms. This allows the end user to get a better understanding of what the content on the next page is and is is what they are looking for.
Managers value security — and shorteners add filters and redirect protections.
From email marketing to SMS and WhatsApp messaging to print materials, the same one link can be tracked across all channels.👉 Check out our Link in Bio Landing Pages to see how short links can unify your channels.
Compact, mobile-friendly links improve user experience on phones.
Bosses love data. Short links make it easy to track which campaign variation performs best.
Every branded link reinforces company identity.
Long URLs get copied wrong. Short links avoid that problem.
Click data shows whether marketing spend is actually driving results.
Campaign clicks is usually the clear indcitor if a campaign has performed well or not. Whether someone has click a link in the campaign means the communication is not only timely but also very relevant to them right now! But to do this you need to track all clicks.
One very unique feature to LinkShortener.io, is the dedicated function to shorten email addresses or phone numbers. Once you have shortened the link, apply this as the call to action in your campaign. And now you can see the clicks directly in your platforms click reports. Currently all platforms only track HTTP or HTTPS addreses, to which the can apply tracking.
Link shorteners are always evolving with new features like advanced analytics and custom QR templates, and much much more.
Your boss isn’t just being picky when they ask for short links — they know the bigger picture. Shorteners make reporting clearer, campaigns stronger, and branding safer.
At LinkShortener.io, we’re building the tools that make this possible — so every team can use short links not just to tidy URLs, but to drive real business results.— Sean Reilly
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