Link shorteners are simple, but using them wrong can quietly damage your campaigns. A poorly planned short link setup can break tracking, lose clicks, or worse miss key metrics like lose in conversions. Don’t worry tho, the good news is that each of these mistakes or slipups can be easily fixed if you know what you are look for. So we have complied a list of 7 mistakes so you don’t have to!
There’s nothing wrong with using shared short domains – they’re quick and work perfectly for most links. But if you’re running customer-facing campaigns, adding your own branded short domain can make a real difference. Branded links look professional and instantly build trust, especially in emails or SMS messages. LinkShortener.io supports both options, so you can choose what’s right for each campaign.
Many clients of LinkShortener, add a custom domain to keep the branding appearing in all marketing mediums. Adding these to an SMS campaign or whatsapp, can create a custom branded experience for the end user to trust that the link is safe.
One of the biggest benefits of using short links is tracking performance. Yet so many users never look at their analytics. LinkShortener.io gives you click data by location, device, and time — insights that can shape your next campaign.
Not all users should land on the same destination. Someone clicking from a mobile might need a different experience than someone on a desktop. With LinkShortener.io, you can set up device-based redirects so every visitor ends up where they should.
If you market internationally, one-size-fits-all links don’t always work. Some pages or offers might be different by region. LinkShortener.io lets you set country-based redirects, so people in each location see the right version automatically.
Creating country-based rules allows you to create a personalised experience for the end user, if your customer is clicking from a certain location, you can redirect them to another country. You may have a store online with multiple locations so you want to quickly direct them to the correct domain.
Now I know this sound obvious, but it happens all the time, we are human! You send a campaign, and half the links don’t work. Always test before you go live — especially when you’re using bulk or automated uploads. Make sure to use our live preview, this will help you catch issues early before sharing or using within your marketing channels.
QR codes don’t need to be overloaded make sure you keep them clean, scannable, and on-brand. Adding styling from your brand colours is fine, but make sure it’s readable and works on all devices. Make sure you use our QR code preview feature in LinkShortener.io whcih shows exactly how your design will look before printing or sharing, you can then scan the preview with your mobile device to test it goes to the correction destination.
If you’re sharing on social platforms, short links are only part of the story. LinkShortener.io also helps you build link-in-bio and product-in-bio pages — perfect for driving traffic from your social profiles without extra tools.
Not only do we offer link-in-bio pages, we also have products-in-bio. This additional option allows you to create a mini store display banners, products and “shop now” call to action. Each a similar but offer a slightly different and smooth experience, link in bio all your main sites, titles, articles etc. and your product-in-bio just your store related stuff.
✅ Quick Fix Checklist
Avoid these mistakes by following a few best practices:
- Always use branded short domains
- Add UTM tags for Google Analytics tracking
- Check your device and country redirects
- Preview links before launch
- Keep QR codes clean and legible
- Review analytics weekly to spot trends
- Use link-in-bio pages for consistent cross-channel traffic
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